Skip to content
Digital Strategy

Streamline operations and expand your reach with our crafted digital strategies, built on key market insights and innovative technology.
Search Engine Optimization (SEO)

Enhance your search rankings and attract more quality traffic with our streamlined SEO services.

Email Marketing

Drive engagement and build loyalty with our tailored email marketing strategies, focusing on precise audience targeting.

Web Development with Growth-Driven Design

Drive and convert more leads with our web development services, grounded in growth-driven design principles tailored to your needs.

Conversion Rate Optimisation (CRO)

Increase conversion rates with our CRO services, employing precise design principles to enhance user experience and effectiveness.

Landing Page Design

Design compelling landing pages that attract and convert leads with innovative layouts and persuasive calls to action.

Content Marketing Agency

Drive engagement with our Content Marketing Agency services, uniquely crafted to resonate with your audience and drive results. 

Social Media Marketing

Optimise engagement with our Social Media Marketing services, strategically designed to captivate your audience and drive growth.

Funnel

Streamline your customer journey with our Funnel services, strategically crafted to guide prospects from discovery to conversion effortlessly.

pexels-mikhail-nilov-6893349 (1)

CONTACT US

Ready to Take the Next Step? Contact us today to schedule a consultation and start your digital transformation journey.

Industries copy2

Financial Services & Wealth Management

We help financial services firms modernise their tech stack without sacrificing security or compliance. From onboarding to ongoing engagement, we deliver automation, visibility, and performance tracking that scales with your business.


linkedin
LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Professional Services

We implement HubSpot to help you track leads, move deals forward, and deliver seamless client experiences. We bring marketing, sales, and service together under one system that works the way you do.


linkedin
LinkedIn Ads

Targeted LinkedIn advertising to connect with senior decision-makers, capture B2B leads, and fuel your sales pipeline.


Real Estate & Construction

From off-the-plan sales to lead tracking across portals and walk-ins, we help you turn interest into qualified buyers, with HubSpot that’s designed for real estate.


meta
Meta Ads

Delivering powerful Facebook and Instagram campaigns designed to generate high-quality leads.


Google G
Google Ads

Full-funnel Google Ads management to capture high-intent buyers and drive measurable leads.


MegaMenu_BG_02-1

Case Studies

Discover how we've propelled businesses towards extraordinary growth. Check out our case studies to see our results in action.

Latest Case Studies

Our Story

pexels-cottonbro-studio-5053851

Driven by Innovation, Guided by Experience

Learn about our journey and how we've helped transform the digital landscape. Join us in redefining marketing excellence.

pexels-tatiana-fet-1105766

aboutus_icon_012000+

Social and Digital Campaigns


aboutus_icon_02$100m+

Trackable Revenue Generated


aboutus_icon_03147k+

Marketing Leads Acquired


aboutus_icon_0490%

Increase in ROAS for Our Clients

Digital Marketing is a Team Sport. We Are Your Teammates.

Facebook Pay and How it Enhances E-commerce
Mathew Slavica09/09/2020 4:02:00 PM

How Facebook Pay Shifts the Entire E-Commerce Market

Facebook Pay will enable smart businesses to leverage existing and new audiences. It will help any businesses drive both incremental sales and expand existing relationships.

With the launch of Facebook Pay a payment service on the Facebook Messenger and WhatsApp, what should you expect?

First, let's start with what is Facebook Pay is?

Individuals, you and I can link our debit cards to the Facebook platform.

We can do this by in the settings section of Messenger, which enables anyone to make peer-to-peer payments.

What makes this so exciting when it comes to social commerce is that payments can be made from one user to another. Or from an individual to a business.

So if you are running Facebook Messenger ads to your specific audience, they can then use the Facebook Pay to make the transaction. This is without ever leaving the app.

A complete frictionless buying process.

Facebook Pay minimises transactional fees as much as possible. Subsequently, users can only input their debit card information. Akin to bank transactions and deposits, Facebook payments may take approximately three days to go through. So this is undoubtedly something also to consider.

But with 1.3 billion messenger users, and the expectation that this will grow to 2.4 billion in 2021. This is not something to take lightly.

Facebook is enabling retailers to access a new market through the mobile payment space. This provides enterprises with another path to sell their products to the vast number of users on the platform.

How does Facebook Pay translate to e-commerce businesses?

First, Facebook Pay provides a direct connection between your business and your potential customers. All 1.3 billion of them.

As a result, most customers will find the payment mode seamless relatively easy to use. As customers start to experience the ease with which they can make purchases, this will become more commonplace for everyone.

With Facebook advertising platform being second to none! As a business owner, you (we) have become more dependent on online marketing. If anything 2020 has shown us all, is that digital-enabled business are no longer optional! To access new markets and new consumers present a fantastic opportunity.

As a retailer, you can now offer your products to an expanded customer base. Transactions will be faster and more convenient than ever before. You are providing an ideal payment funnel for your consumers.

Thus, your marketing strategy can receive a boost from the wealth of new customer insights. As such, your e-commerce business can understand their purchase history as well as other data points. They are enabling you to increase your targeted marketing capabilities.

With this intelligence, you are better placed to optimise your online campaigns. It will provide you with the ability to target relevant messaging and offers to the right audience.

As a result, your business benefits from a hyper targetted approach. Thus assisting you in achieving higher bottom returns.

Payments are an essential facet for data analysis. Just like Alipay and WeChat Pay, Facebook Pay provides you with data relating to when a potential customer clicks. on a link or spends a specified amount of time searching an item on the market.

These insights assist in creating ads that are likely to yield higher transactions.

Summary

From Facebook, Instagram, and WhatsApp, the opportunity for e-commerce retailers is staggering. Frictionless payments and customer experiences is something we are all starting to expect as the new normal.

You never want to be behind the curve when it comes to new market opportunities. With Facebook and Instagram Shops combined with Facebook Pay we now have a fully enabled social commerce experience.

They say build it and they will come. It is most certainly built.

Are you a marketer or brand who would like to advance brand growth and grow digitally through the use of social media? Contact us to learn more.

11 Key Social Media Mistakes

avatar
Mathew Slavica
Founder, Digital Stand (Sydney), Industry Keynote Speaker. Obsessed with helping our clients grow.

Related Articles