Skip to content
Digital Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Search Engine Optimization (SEO)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Email Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 
Web Development with Growth-Driven Design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Conversion Rate Optimisation (CRO)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Content Marketing Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Social Media Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Funnel

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

pexels-mikhail-nilov-6893349 (1)

CONTACT US
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. Pellentesque fermentum dignissim dui a porta. 
Facebook Ads Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Google Ads Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Pay-Per-Click (PPC) Advertising

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

Instagram Ads Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

LinkedIn Ads Agency

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. 

pexels-cottonbro-studio-5053836

CONTACT US
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. Pellentesque fermentum dignissim dui a porta. 
MegaMenu_BG

HubSpot Agency

About HubSpot

pexels-cottonbro-studio-4065876 (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh. Pellentesque fermentum dignissim dui a porta. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi, malesuada a laoreet ut, finibus in nibh.

Why Choose Us?

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec semper facilisis diam, vitae tristique lacus venenatis sed.
  • Quisque metus justo, lacinia in arcu eget, ultricies cursus est. Integer tempus finibus sapien vitae accumsan. Duis eu scelerisque diam.
  • Vivamus vel erat aliquet ex aliquet malesuada. Nam pharetra vestibulum velit, eget commodo tortor euismod ac.
Get in Touch

Ph: 1300 446 988

Email: sayhello [@] digitalstand.com

MegaMenu_BG_02-1

Case Studies

About HubSpot

pexels-pixabay-267399

Case Studies Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi.

Read more >

 

pexels-kerde-severin-1542252

Case Studies Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi.

Read more >

pexels-pixabay-267399

Case Studies Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi.

Read more >

 

pexels-kerde-severin-1542252

Case Studies Lorem Ipsum

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin eros nisi.

Read more >

Our Story

pexels-cottonbro-studio-5053851

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tempor metus ante, eu molestie magna accumsan non. Maecenas rhoncus nisl neque, a dictum lorem commodo nec. Vestibulum sagittis, velit eget consectetur sollicitudin, justo augue aliquam massa, nec vehicula mauris sapien sit amet turpis. Suspendisse in velit ac risus sollicitudin imperdiet.

pexels-tatiana-fet-1105766

aboutus_icon_012000+

Social and Digital Campaigns


aboutus_icon_02$100m+

Trackable Revenue Generated


aboutus_icon_03147k+

Marketing Leads Acquired


aboutus_icon_0490%

Increase in ROAS for Our Clients

CEO & Founder

Mat-Website-Photo-1Mathew Slavica

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi tempor metus ante, eu molestie magna accumsan non. Maecenas rhoncus nisl neque, a dictum lorem commodo nec. 

Contact Us

Ph: 1300 446 988

Email: sayhello [@] digitalstand.com

Digital Marketing is a Team Sport. We Are Your Teammates.

Mathew Slavica19/02/2021 4:02:00 PM

YouTube Beta Tests a New Instant Reserve Tool

As of 3 September 2019, YouTube has quietly rolled out beta testing on a new tool called Instant Reserve, according to a report by the Wall Street Journal. There is no official announcement by YouTube or its parent company, Google, but tech and marketing magazines are beginning to take notice and speculate about the impact it will have on online advertising in the future. As the latest advancement in a series of advertising updates on the platform, what do we know about this new YouTube Ads tool and what it could mean for businesses?

Reservation Campaigns: YouTube's Current Standard

As of this writing, Google Ad support is only displaying information on booking advanced campaigns through a sales representative, the standard procedure prior to the Instant Reserve tool beta testing. This type of ad is called a reservation campaign and has certain requirements at the time of booking, such as minimum spending requirements that vary based on country and ad type.

There are two types of reservation campaigns that can be booked: CPM, which is a fixed cost-per-thousand-impressions rate; and CPD, which is a fixed cost-per-day rate. Both campaign types require all creative assets to be delivered three business days prior to the start of the campaign. The CPD requires the most lead time, asking that clients book the ads at least three weeks in advance, whereas the CPM only requires three business days for advanced bookings.

Instant Reserve: A New Way to Schedule YouTube Ads

According to the Wall Street Journal report, the new Instant Reserve tool, allows clients to directly book reservation campaigns via YouTube without going through a sales representative. Beta test participants can book YouTube ads up to 120 days in advance, though there are plans to expand this time window to include options for advanced bookings for all of 2020. Clients do not have to pay upfront at the time of booking and are able to wait until the campaign begins. The new YouTube Ads tool also removes the former minimum spending requirements.

There is some concern that the tool and lack of upfront payment would be used to overbook ad space, however, Google has reportedly already addressed this in an email to ad buyers stating that they "reserve the right to strip external reservation privileges."

Benefits of Reservation Campaigns

Reserving ad campaigns in advance mirrors the way ads are scheduled on TV, allowing advertisers to secure spots well in advance for important events. Due to YouTube Ad's ability to more precisely target ads, there is a distinct advantage to steering advertising budgets towards the platform, as opposed to broadcast television.

Google Ads support lists some of the benefits of reservation campaigns as including more control over the impressions purchased, guaranteed ad placements, and a wider audience reach. Furthermore, the list details the ways in which audiences can be targeted: by topics and interests, demographics, and lastly affinity audiences. Affinity audiences can be defined as a way to target viewers by those likely to view content related to their previously demonstrated interests.

Who is Beta Testing the Instant Reserve Tool?

"A Google spokeswoman said the company is currently testing the tool with political advertisers as well as hundreds of others, including media and consumer-goods companies."

~Emily Glazer and Patience Haggin, The Wall Street Journal

The Instant Reserve tool is gaining particular attention because of its implications for the upcoming US political campaigns, as many of the beta testers are buying up ad spots for this purpose. Google has also brought media companies' businesses into the fold, which is of particular interest. The Instant Reserve tool has the potential to be an important asset for marketers and business owners paving the way for better, more targeted ads, and more comprehensive advertisement scheduling and budgeting for years to come.

If you'd like to learn more about targeted YouTube Ads, reservation campaigns, and how Digital Stand can help you leverage these tools to grow your business, contact us today!

11 Key Social Media Mistakes

avatar

Mathew Slavica

Founder, Digital Stand (Sydney), Industry Keynote Speaker. Obsessed with helping our clients grow.

Related Articles