Are you looking to outsource social media management? If so when considering agencies in Sydney, you might also want to consider what platforms you should use? And where the gap and or opportunity in the market exists.
If you have seen Mary Meeker's state of the Internet trends report? You may have identified that a significant amount of advertising spend is still tied up in traditional media. And many traditional advertising agencies in Sydney and Brands are either clearly not aware of the data, and the shift in consumer attention, or do not know how to jump the gap between old and new media.
This is why choosing the right agency for social media management is critical to your success.
Many brands and advertising agencies in Sydney are yet to start using social media and the associated advertising platforms correctly. Not only are they late to move, but the longer they leave it, the more difficult it is going to be for them to gain relevance.
Social media management is not just about managing the platforms. But it is about understanding the nuances of each of the platforms, and metrics and measures by which you can define success.
You need both expertise in the management and the execution. A telling sign that your agency and/or in-house team are not managing social platforms correctly are if you have the same amount of Instagram followers as you are following on any of the social platforms.
A growing brand getting this right is @thefrootilife
If your social media management is effective using Instagram as an example, then you should be following very few, and have a significant amount of fans.
This does three positive things for your brand:
1. It shows the content you are producing is of high value. Hence people and brands follow you on that basis.
2. It shows that you are a brand worth following and have built a community.
3. It provides a vehicle for you to not only share content but learn from your customers and use the "network effect" to grow your business.
The consumer has shifted, and so too is advertising spend to the Internet. Facebook alone has achieved 59% YOY advertising growth, and they have only just opened up advertising to Instagram. A platform with now 1 billion users.
Using this knowledge effectively with the right social media management team or agency. You are well placed to grow your brand right alongside this wave.
Facebook is now at a staggering 1.5 billion daily active users. Facebook users consumption is now at 51 minutes a day. Your audience is not only on social, but it is now the most engaged media platform behind the television. Except you can target your exact audience. Long gone are the days of traditional advertising agencies in Sydney using a "you need to be everywhere approach." This is advertising with laser-like focus and deep audience building capability.
Effective social media management means you understand how to leverage these positions.
In history, every media platform that supersedes the last grows exponentially faster. From print to radio to television, and now to social media.
One of the 22 immutable laws of marketing is moving first. As the book says, violate them at your own risk. To win you not only need a social media management team that understands social media but the governing principles of effective marketing.
The Facebook motto used to be "move fast and break things." Well, they are just about to break the traditional media industry, and along with it, a lot of advertising agencies.
Effective social media management in 2019 and beyond, is the key to future brand success.