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You know this guy right? ⠀ ⠀ Want to help him out, download our free social media playbook. The link is in the bio as always, and the guide will disappear in the next few days. So be quick!⠀ ⠀ @digitalstand So Instagram has just confirmed they are "building tools that will help the IG community know more about the time they spend on Instagram"⠀ ⠀ We are just not sure we want to know :) ⠀ ⠀ In all seriousness, it is good to see that this data will soon be available. As @kevin says "any time should be positive and intentional.” Does it matter what your competition does? Or does not do? Did Facebook follow MySpace or just create?What did we use before Instagram?Wether creating content or building a brand it is always your move. Did you that there are now more than 4 billion people online! As we become more connected the world becomes far more colourful for everyone. Did you know in under 1 second your audience will have an emotional response to your ad? ⠀ ⠀ Only then they will start to process your image and your copy to decide if they will take an action.⠀ ⠀ Interesting? If so the link is in our bio so you can read more. So yesterday @marnelevine advised that Instagram is launching small business-specific tools!⠀ ⠀ 1. Filter and star messages⠀ 2. Quick replies⠀ 3. And in the US the ability to reserve, start orders and buy tickets. ⠀ ⠀ Here is to the ones that move first, take chances, and change the world. ⠀ ⠀ ⠀ ⠀ Want to stand out on social media?⠀ ⠀ It is 2018, and they only way to do that is to understand the combination of science + creative. ⠀ ⠀ As always link to the article is in our bio. Want to grow your business?⠀ ⠀ See our bio to link out to the 7 key principles a social media agency applies for growth. From a Google/IPOS study back in 2015, it was determined that:⠀ ⠀ “69% of online consumers agree that the quality, timing, or relevance of a company’s message influences their perception of a brand.” Google/IPOS⠀ ⠀ In essence, if you are targeting the right audience at the right time, you have a 7 in 10 chance of influencing their decision making. Not bad odds are they?⠀ ⠀ So the right message to the right audience at the right time results in the right outcome. Who knew :) In 2013 I (@mathewslavica ) started Digital Stand a social media agency on the belief that social media was about to change communications and media forever. I now hold the view if you don’t learn how to achieve social media ROI, it is going to result in the end of your business.⠀ ⠀ To achieve social media ROI, you must first know it is built on the foundation of three things.⠀ ⠀ 1. The platform⠀ 2. Standing out⠀ 3. Audience⠀ ⠀ As always the link to the full article is in our bio Did you know 1 in 7 people in the world wake up every day and access Facebook?⠀ ⠀ Instagram added 100 million connections in the last four months, bringing the user base to 700 million. Two months quicker than the last 100 million! According to a Nielson report, the average Australian spends 1.7 hours a day on Facebook?⠀ ⠀ And 30% of all time on the internet is now spent using social media. The world is not changing it has changed. Understanding social media trends is no longer optional if the future of your brand, company, or product matter to you.⠀ ⠀ As always full article in our bio Tag a brand who you love, but you just wish they were better at social media!⠀⠀ ⠀⠀ The free 15-page e-book is downloadable from the link in our bio @digitalstand⠀⠀ ⠀⠀ Feel free to download the guide as well. In it, you will find key principles required to get advertising right on social, the science behind why we share content, and a lot more.⠀⠀ ⠀⠀ Even if you are a social media influencer, your will find this useful. #influencer #influencermarketing #socialmediamarketing #socialmedia #socialmediamarketingtips #entrepreneur #marketing #businesstips Stop boring the consumer and the world. If you want your advertising to stand out be different! If you want it to work be clear, If you want people to take action, tell them what the benefit is to them.⠀⠀ ⠀⠀ So at a simple glance, anyone can understand it.⠀⠀ ⠀⠀ Use advertising techniques that engage the consumer quickly, and make them feel something.⠀⠀ ⠀⠀ As always the full article is in our bio. @digitalstand ⠀⠀ Facebook stories! ⠀⠀ ⠀⠀ Yes, it is true. Facebook have just started to roll out the story feature, you know and love from Instagram and originally Snapchat. ⠀⠀ ⠀⠀ For now, it is believed the trial is limited to Chile, Greece and Vietnam. @buffer has written a wonderful piece on what this means and even how to use it. ⠀⠀ ⠀⠀ For brands and influencers alike, this another reason to get your story right :). With now more than 2.3 billion people using social media worldwide. It is more critical than ever that brands understand how to get this form of advertising correct.⠀⠀ ⠀⠀ Your consumer has shifted from traditional media to new media (social media). Has your spend shifted with them? ⠀⠀ ⠀⠀ If not be prepared to be disrupted by brands who follow consumer shifts!As always if you want to read more, the link is in our bio @digitalstand In 2017 data is the only measure of performance on how good your creative is. Unlike traditional media, social media offers real-time data performance metrics. The creative agency content is no longer subjective on performance. The linkage is binary.⠀ ⠀ As always the link to the full article is in our bio @digitalstand True in life, and true in advertising. How you spend your money determines your success. ⠀ ⠀ "Do you want glowing things that can be framed by copywriters? Or do you want to see the goddamned sales curve stop moving down and start moving up? ~ David Ogilvy"⠀ ⠀ The question David Ogilvy asked when he wrote “Ogilvy on Advertising.” One of the most referenced books on advertising of all time.⠀ ⠀ What are we spending and what is the return?⠀ ⠀ Disruption comes in all types of forms. Do your competitors know the social media advertising platforms better than you? If so expect to be disrupted. Yes just by advertising, even if their product is inferior to yours.⠀ ⠀ Understanding that data (measurement) and social (attention) is how you move the sales needle up in 2017.⠀ ⠀ As always for those who want to know more, the link is in the bio. ⠀ ⠀ In a consumer study by Microsoft in the Canadian market around consumer attention spans, they discovered that our attention span has reduced to a mere 8 seconds. This is a significant shift in the consumer decision-making process.⠀ ⠀ A goldfish attention span happens to be 9 seconds! This is not how long you have to get their attention, which is much shorter, but rather once you do, how long you have it for!⠀ ⠀ As always link in the bio if you want to read more. Facebook now has a monthly active audience of 1.8 billion. And a daily active audience of 1.2 billion.⠀ ⠀ While there is close to 22 million mobile phones in Australia, and now 7 Billion phones worldwide. Yes, marginally less than the world population.⠀ ⠀ This means regardless of whether you are B2B or B2C your client is using social, and mobile in combination.⠀ ⠀ Tomorrow’s effective advertising advantage is built on trust. And trust can only be created if you have a relationship in the first place, and then you deliver consistently.⠀ ⠀ Want to read more? Link is in our bio A social media advertising agency knows you have as little as 800 milliseconds to engage your audience in 2017. Advertising is undergoing one of the most significant shifts since media was invented.⠀⠀⠀ ⠀⠀⠀ Interested in knowing more. The link is in the bio.