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“Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn⁠
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#digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #business #branding #onlinemarketing #marketingdigital #contentmarketing #digitalmarketingstrategy #digitalmarketingcompany #digitalmarketingtrends #digitalagency #digitalagencylife #digitalmarketer #inboundmarketing #marketingsocial #socialmediaadvertising #brandingstrategy #marketingconsultant #marketing101 #marketingcoach #marketinglife #marketingmanager #SmallBizTips #linkedinmarketing #linkedintips #marketingquote #marketingquotes

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author ⁠
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“People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content⁠
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#marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #businessgrowthstrategy #leadgeneration #salesfunnel #marketingquotes #marketingquote

In 2020, social media, as you know it is going to shift materially again! Here is our synopsis of the social media trends to watch out for in 2020 - http://bit.ly/2PTxCk7⁠
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#marketingconsultant #marketing101#marketingcoach #marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #businessgrowthstrategy #socialmediamanagement #advertising #digital #webtraffic

Speed is everything in the world of modern business. Research on HubSpot reports that 82% of consumers expect an "immediate answer" when they have a customer service question, marketing or sales question.⁠
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With AI facilitating speed and efficiency, it's no surprise that use of the technology has increased and will continue to grow over the coming years as more and more businesses invest in chatbots.⁠
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Because of AI-infused technologies like this, 24/7 customer service will become the norm and an expectation rather than a luxury. ⁠
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#marketingconsultant #marketing101#marketingcoach #marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #businessgrowthstrategy #socialmediamanagement #pinterest #pinterestmarketing #onlinebusinessmanager

Forbes has reported that the majority of consumers prefer chatbots to humans. Today's chatbots are so advanced that it's possible to understand users by their tone and even typing speed.⁠
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The benefits? Chatbots allow an organisation to expand its customer service department exponentially without expanding payroll exponentially. ⁠
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This is extremely useful for smaller companies, allowing them to maintain the same level of customer service as their larger counterparts. ⁠
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#marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #socialmediahacks #instagrammarketing #facebookmarketing #linkedinmarketing #snapchatmarketing

At the end of 2016, mobile surpassed desktop as the dominant device type for traffic on the internet and continues to grow. Given these stats, adopting a mobile-friendly design is the way to go.⁠
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Mobile optimisation may require extra time and effort to master, but the rewards are definitely worthwhile. Especially if you can prevent the number one reason mobile-users bounce due to poor user experience. ⁠
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P.S. - Google also prioritises mobile-friendly websites, with sites optimised for mobile ranking higher than their unoptimised counterparts!⁠
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PPC vs. SEO is a debate many organizations find themselves unsure about. The truth is that PPC and SEO perform best when used in conjunction with each other. ⁠
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Increased visibility when it comes to SERPs is perhaps the most obvious benefit. Investing in both PPC and SEO will increase your chances of dominating both organic and paid search results and in turn, drive maximum traffic and promote your business as a leading industry figure.⁠
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So, incorporating both PPC and SEO and taking an integrated approach is definitely the most effective way to grow your business!⁠
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#marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #businessgrowthstrategy #ppc #payperclick #seo #searchengineoptimization #seoservices #socialmediamarketing💎

Today, competition for attention is at an all-time high. Businesses across all industries are turning to ads to get their products and services seen. ⁠
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From a consumer perspective, the rise in ads can be overwhelming and the use of ad-blocking is on the rise. Consumers don't necessarily hate ads, they dislike bad ads. The consumer should be at the forefront of any marketing materials you're creating, including ads. ⁠
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If your ads are strategically targeted and appeal to the wants and needs of potential customers, they will perform as intended. Think quality rather than quantity. ⁠
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And, according to LinkedIn, more than 50 million organisations globally rely on LinkedIn Pages to engage with potential customers, prospects and employees - impressive, right?⁠
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If your business doesn’t have its own Page or activity on the Page is dormant, you’re missing out on a prime opportunity for growth. ⁠
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By running an active Page with interesting, consistent content, you can increase your connections and followers, and in turn, boost customers and even employees.⁠
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#marketinglife #marketingmanager #marketingteam #digitalagency #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #socialmediahacks #linkedinmarketing #linkedin #linkedinforbusiness

Pinterest is growing rapidly. For those targeting international markets, it's interesting to note the rate of growth outside of the U.S.! ⁠
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According to Pinterest, the inspiration Pinners experience on the platform makes Pinterest an especially effective environment for brands to develop an emotional connection with potential customers. ⁠
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Are you a product-based business? Keen to grow international custom? Pinterest is definitely the tool to help you do this. ⁠
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#marketingconsultant#marketing101#marketingcoach⁠
#marketinglife #marketingmanager #marketingteam⁠
#SmallBusinessOwners #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #webtraffic #pinterest #pinterestmarketing #contentmarketingtips #socialmediaagency #socialmediacoach #socialmediaforbusiness #socialmediamarketer

Yes or no to Snapchat marketing? Snapchat, once a source of quick videos and selfies among friends, is now a space growing in ad and e-commerce capabilities.⁠
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If your target audience is aged under 25, Snapchat is a valuable marketing tool. Businesses using Generation Z's fan favourite channel effectively are seeing great results with their Snapchat campaigns.⁠
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#marketinglife #marketingmanager #businessinspiration #marketingadvice #businessgrowthstrategy #marketingsocial #socialmediaguru #socialmediaadvertising #marketingconsultant #marketing101#marketingexpert #ecommerce⁠ #ecommercebusiness #ecommercetips #snapchat #snapchatmarketing

If you are wondering why your advertising techniques are not working, you need to read this. 5 Advertising Techniques that Work - http://bit.ly/38LQAAy ⁠
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#marketingconsultant #marketing101#marketingcoach #marketinglife #marketingmanager #marketingteam #SmallBusinessOwners #SmallBizTips #SmallBizLife #businessinspiration #socialmediacampaign #marketinggoals #digitalmarketingtip #marketingadvice #businessgrowthstrategy #socialmediamanagement #advertising #digital #webtraffic

At its most basic principle, creative advertising is ensuring the action you want the consumer to take, is taken - http://bit.ly/2HIqQZC⁠
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#digitalmarketingcompany #digitalmarketingtrends #digitalagency #digitalagencylife #digitalmarketer #inboundmarketing #marketingsocial #socialmediaadvertising #brandingstrategy #marketingconsultant #marketing101

Think you know today's consumer? Find out in our latest article. How to Influence the Consumer Decision Making Process - http://bit.ly/2SHl54K⁠
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Predictive analytics offer a new, advanced way of tracking marketing activities to identify trends and opportunities through Artificial Intelligence. ⁠
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What does this mean for businesses? You'll be able to get a head start when it comes to finding problems early and discover opportunities that may have formerly been missed.⁠
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This new trend has the potential to change the world of marketing as we know it so watch this space!⁠
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How effective is your follow-up process? Communicating with online leads within five minutes of their query has proven to deliver excellent results. ⁠
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Implementing a mature strategy for lead management is essential for increased conversion rates. And remember, conversion equals increased revenue and potential for business growth!⁠
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#digitalmarketing #marketing #socialmediamarketing #socialmedia #seo #business #branding #onlinemarketing #marketingdigital #contentmarketing #digitalmarketingstrategy #digitalmarketingcompany #digitalmarketingtrends #digitalagency #digitalagencylife #digitalmarketer #inboundmarketing #marketingsocial #socialmediaadvertising #brandingstrategy #marketingconsultant #marketing101 #marketingcoach #marketinglife #marketingmanager #SmallBizTips #SmallBizLife #leadgeneration #salesfunnel #salestips